Month: March 2025

  • Allahabad High Court: Breaking a girl’s pajama string and grabbing her breasts is not rape

    Allahabad High Court: Breaking a girl’s pajama string and grabbing her breasts is not rape

    The Allahabad High Court’s ruling in a case involving the assault of an 11-year-old girl in Uttar Pradesh has sparked widespread outrage and calls for Supreme Court intervention.

    The court held that actions such as grabbing breasts or snapping a pyjama string do not amount to rape or attempted rape, but can be categorised as aggravated sexual assault, a comparatively lesser charge under the Protection of Children from Sexual Offences (POCSO) Act, reported NDTV.

    The case dates back to 2021, when two men, Pawan and Akash, allegedly attacked the minor in Kasganj, Uttar Pradesh.

    According to the prosecution, the accused first offered to drop the girl on their bike, and when she refused, they grabbed her breasts, tore her pyjama string, and attempted to drag her under a culvert.

    The girl’s screams alerted passers-by, prompting the two men to flee. Initially, a trial court had summoned Pawan and Akash on charges of rape and under POCSO.

    However, after they challenged the summons before the Allahabad High Court, Justice Ram Manohar Narayan Mishra ruled that the case did not constitute an attempt to rape, but instead fell under “assault or use of criminal force with intent to disrobe” and aggravated sexual assault under POCSO.

    In his judgment, Justice Mishra emphasised the distinction between “preparation” and “actual attempt” in cases of rape allegations. The court stated:

    “The allegations levelled against the accused Pawan and Akash and facts of the case hardly constitute an offence of attempt to rape in the case. The difference between preparation and actual attempt to commit an offence consists chiefly in the greater degree of determination”, as quoted by NDTV.

    The ruling further noted that there was no material on record to infer that the accused had the intent to commit rape.

    The judgment has triggered widespread criticism, particularly regarding the interpretation of “attempt to rape” and its legal implications. Many have questioned the selection of judges and the judiciary’s approach to cases of sexual violence.

    Senior lawyer Indira Jaisingh flagged the ruling and called for the Supreme Court to intervene suo motu. She wrote on X, “Requires suo moto action by Supreme Court. Judges have been pulled up for much less by Supreme Court”. Swarajyamag

  • What elements affect women’s involvement in politics?

    What elements affect women’s involvement in politics?

    The participation of women in Indian politics has been a subject of extensive discourse among scholars, especially given the paradox that while India has produced several influential women leaders, overall political engagement among women remains poor. Unlike many countries where the gender gap in political participation began narrowing in the 1990s, India saw this shift only in the 2010s.

    While discussions on women’s participation often highlight the social and cultural biases that hinder their electoral success, less attention is given to how everyday women engage with the electoral process when opportunities arise. Their voting patterns, choices, and agency in shaping election outcomes remain under-explored. And, though political parties and women’s movements frequently celebrate women voters during elections, this recognition often treats them as a homogenous group, overlooking the intersections of caste, class, religion, and region that shape their political behaviour. Women’s support for Donald Trump in the 2016 U.S. elections, and their participation in the riots of the 1990s in India illustrate how women’s political engagement is far more complex and requires in-depth understanding.

    It is within this context that Rajeshwari Deshpande’s study, ‘Shaping of the Woman Constituency in Indian Elections: Evidence from the NES Data’, becomes significant. Her analysis of National Election Studies (NES) data sheds light on the increasing voter turnout among women and their growing participation in the political sphere. By examining how women vote and whether their choices are influenced primarily by gender or by other social identities, her research provides a nuanced understanding of the evolving role of women in Indian elections. Her findings help to understand whether we are closer to shaping a women’s constituency in Indian elections. This study offers critical insights into the gendered dimensions of Indian elections, highlighting key patterns, contradictions, and challenges in women’s political agency and its broader socio-political implications.

    Mere beneficiaries or active agents?
    As mentioned earlier, it was only in 2010 that there was a significant increase in the share of women who voted; and all political parties sought to capitalise on this shift by introducing policies and schemes specifically targeting women. However, these policies often frame women as passive beneficiaries rather than political agents. Welfare programs like Ujjwala and the Pradhan Mantri Awas Yojana were pivotal to the Bharatiya Janata Party’s (BJP) victory in the 2019 Lok Sabha elections, while schemes like ‘Ladli Behna’ and ‘Ladli Laxmi’ were credited for the party’s success in Madhya Pradesh. These initiatives reinforce the notion of women as dependents, with political leaders positioned as benevolent providers rather than recognising women as autonomous decision-makers.

    Deshpande argues that high voter turnout does not necessarily translate to real political power. For years, women were considered marginal participants in politics, with efforts made to carve out a ‘non-political’ political constituency for them. Despite their growing presence at the polls, political parties and media continue to frame their votes as driven by welfare benefits. Analysing NES data helps assess whether the rise in women voters signals real political agency or mere surface-level inclusion.

    Beyond voting
    While the increasing turnout of women voters in the 2024 Lok Sabha elections is noteworthy, voting is not the only form of political participation. Participation in rallies, campaigns, political affiliations, and policy advocacy also indicates political involvement. In these areas, women still lag behind men. Only 14% of women report seeking advice from their spouses on voting decisions — indicating growing agency —but this remains significantly higher than men’s. This suggests that despite increased voter participation, deeper political engagement faces social and structural barriers.

    One explanation scholars offer for the increased turnout of women is the self-empowerment hypothesis, which suggests that rising literacy rates and employment opportunities have empowered women to vote independently. Efforts by the Election Commission to ensure women’s voter registration could also be attributed to the increased turnout.

    However, the author challenges this explanation, pointing out two critical contradictions: women’s overall workforce participation remains low, weakening the argument that economic independence is driving higher turnout. Additionally, the proportion of registered female voters compared to male voters remains imbalanced, indicating that fewer women are being registered.

    An alternative explanation for the increased women voter turnout could be the large-scale male migration of men contributing to higher turnout among women in States traditionally considered socially and economically ‘backward’.

    These trends highlight that while turnout has increased, broader political participation remains limited.

    Other identities
    Women’s voting behaviour in India is not driven solely by gender identity but is also deeply shaped by regional, caste, and class dynamics. The NES data highlight that State-specific political and social contexts significantly influence electoral choices, undermining the idea of a unified, pan-Indian women’s voting bloc. Instead, women’s voting preferences are molded within the broader framework of their community identities.

    State-level variations demonstrate this complexity. For instance, in States such as Tamil Nadu, Kerala, and West Bengal, where electoral politics have historically been shaped by strong regional parties, women’s preferences are often aligned with regional political movements rather than national gender-based voting trends. Caste and class divisions further complicate this narrative. The BJP’s voter base has traditionally been skewed toward urban, upper-class, and upper-caste groups, while Congress has drawn more support from the urban poor and marginalised communities. However, this alignment is also not absolute — many women, particularly from lower socioeconomic backgrounds, continue to vote based on the interests of their communities rather than on a broader gender-based agenda.

    Women’s support for different parties
    NES data indicate that Congress has historically maintained a gender advantage, consistently receiving more female support than male. This trend continued in 2024, except in 2014, when the party suffered a nationwide decline. Left parties also had a gender advantage, but their declining influence has diminished this effect on the national stage.

    The BJP, in contrast, has faced a gender disadvantage, with fewer women voting for the party compared to men. However, this gap has been narrowing. Previously, the gender gap in BJP support exceeded 20%, whereas in 2024, it reduced to approximately 7%. The BJP’s targeted outreach to women has contributed to this shift, though much of its support still comes only from welfare beneficiaries. Even within this group, men support the BJP more than women.

    Region-specific variations further complicate women’s support for the BJP. In some non-BJP-ruled States, more women than men voted for the party, despite a lack of increased female voter turnout. Conversely, in other States, women showed a stronger preference for opposition parties, creating an uneven gender gap. This suggests that while the BJP has made inroads among female voters, gender alone does not define women’s electoral choices — other intersecting identities and political contexts remain crucial.

    The data from past elections highlight three key trends in women’s political participation in India. First, while women’s voter turnout has steadily increased, their overall political engagement beyond voting remains lower than men’s. Second, women’s voting patterns and political involvement are not just shaped by gender identity; factors such as caste, class, and regional influences also play a significant role. Third, despite targeted outreach, the BJP has historically faced a gender disadvantage, with more men than women supporting the party. These developments indicate that we are still far from the formation of a distinct women’s constituency in Indian politics, as their electoral choices remain intertwined with broader socio-political factors. The Hindu

  • ADR data indicates the wealthiest MLA had ₹3,383 cr in assets, while the lowest own just ₹1,700

    ADR data indicates the wealthiest MLA had ₹3,383 cr in assets, while the lowest own just ₹1,700

    A recent ADR report reveals a striking wealth disparity among India’s MLAs. BJP’s Parag Shah from Mumbai tops the list with a staggering Rs 3,383 crore in assets, while West Bengal’s Nirmal Kumar Dhara holds assets worth Rs 1,700. The study, based on 4,092 affidavits, highlights Karnataka and Andhra Pradesh as hubs of affluent legislators. DK Shivakumar of Congress trails Shah with Rs 1,413 crore, and Andhra Pradesh boasts multiple entries in the top ten, including former CMs Naidu and Reddy.

    State-wise, Karnataka’s MLAs collectively possess the highest wealth at Rs 14,179 crore, followed by Maharashtra and Andhra Pradesh. Conversely, Tripura’s MLAs have the lowest total assets at Rs 90 crore. The average assets per MLA present a similar picture, with Andhra Pradesh and Karnataka leading, while Tripura, West Bengal, and Kerala fall at the bottom.

    The total wealth of all MLAs, Rs 73,348 crore, surpasses the combined budgets of several northeastern states, showcasing the significant financial power held by elected representatives. Notably, BJP MLAs hold the largest share of assets among political parties. This report underscores the vast economic diversity within India’s political landscape, raising questions about representation and resource distribution.

    A significant 45 per cent of India’s state assembly members—1,861 out of 4,092—have declared criminal cases against themselves. Of these, 1,205 MLAs (29 per cent) face serious charges, including those related to violent crimes and offenses against women.

    Andhra Pradesh leads with the highest percentage of MLAs facing criminal charges (79 per cent), followed closely by Kerala and Telangana (both 69 per cent). When focusing on serious criminal cases, Andhra Pradesh again tops the list with 56 per cent of its MLAs implicated.

    The TDP has the highest proportion of MLAs with criminal cases (86 per cent), while the BJP has the largest absolute number of 638 MLAs. Regarding serious charges, the TDP leads with 61 per cent, followed by the SP with 44 per cent; the BJP accounts for 436 MLAs with serious criminal cases. The report highlights a widespread presence of criminal charges among elected officials across various states and political parties. Business Standard

  • Indian govt jobs: How to use HindiVibes.in and NaukriNinja.com to find the best jobs

    Indian govt jobs: How to use HindiVibes.in and NaukriNinja.com to find the best jobs

    Government jobs, commonly known as Gov Jobs, are among the most secure and prestigious career options in India. Every year, millions of job seekers apply for these jobs due to benefits such as job stability, attractive salary packages, pensions, and other perks. However, the competition is intense, making it crucial to stay updated with the latest openings and exam schedules.

    Benefits of Government Jobs

    1. Job Security – Unlike private-sector jobs, government jobs offer lifetime security.
    2. Attractive Salary & Perks – Competitive salaries with additional benefits like healthcare and pension.
    3. Work-Life Balance – Fixed working hours and a stress-free environment compared to private companies.
    4. Growth Opportunities – Regular promotions and departmental exams for career advancement.
    5. Social Status – Government employees hold a respected position in society.

    Where to Find the Latest Government Job Updates?
    Finding the right Gov Jobs requires accessing reliable platforms that provide real-time updates. Two of the best platforms for job seekers in India are NaukriNinja.com and HindiVibes.in.

    1. Explore Government Jobs on NaukriNinja.com
    NaukriNinja.com is a dedicated job portal that helps aspirants find the latest government and private job opportunities. Here’s how it can help:

    • Daily Job Listings – Get updates on central and state government job openings.
    • Exam Notifications – Stay informed about UPSC, SSC, Banking, Railway, and other government exams.
    • Application Process Guide – Step-by-step guidance on how to apply for various government jobs.
    • Telegram Alerts – Receive instant notifications for new job openings.

    2. Career Growth and Job Alerts from HindiVibes.in
    HindiVibes.in is another excellent platform that provides valuable career-related content, including:

    • Gov Job Alerts – Regular updates on vacancies in various government sectors.
    • Exam Preparation Tips – Guidance for cracking competitive exams.
    • Resume and Interview Tips – Expert advice on improving your resume and interview performance.
    • Work-from-Home Opportunities – Find remote job options for a flexible career.

    How to Prepare for Government Job Exams

    1. Stay Updated – Regularly visit NaukriNinja.com and HindiVibes.in to get the latest job alerts.
    2. Prepare Well – Follow expert tips and strategies for exam preparation.
    3. Practice Previous Papers – Solve past exam papers to improve accuracy and speed.
    4. Enhance Your Skills – Take online courses to boost your knowledge and qualifications.
    5. Apply on Time – Keep track of deadlines and ensure you submit applications before the last date.

    Ahmedabad Mirror

  • Nestlé India shows us how false job ads harm firm image in the digital age

    Nestlé India shows us how false job ads harm firm image in the digital age

    In an era when corporate identity can be mimicked with a few keystrokes, even the most recognisable brands find themselves struggling against digital impostors. Nestlé India recently discovered just how easily its name could be misappropriated when fraudulent job advertisements began circulating online, promising lucrative positions with salaries between Rs 5 lakh and Rs 10 lakh per annum. These phantom opportunities, distributed through unofficial channels, prompted the company’s CMD, Suresh Narayanan, to issue a personal warning on LinkedIn.

    “Please beware of fake job postings,” wrote Narayanan, explaining that the firm adheres to a structured recruitment process through official channels only. His intervention highlighted a problem that extends well beyond a single multinational: the vulnerability of corporate reputations to digital deception.

    The perpetrators of such scams operate with ruthless efficiency. They create convincing facsimiles of corporate communications, complete with logos and formatting that mimic official documents. Job descriptions are crafted to appeal to aspirational candidates, with salaries and benefits calibrated to seem plausible yet attractive. These fraudulent listings then proliferate across multiple platforms, from established job portals to messaging applications such as WhatsApp and Telegram, where oversight is minimal.

    For the victims—typically ambitious job-seekers scanning countless listings daily—the costs can be both financial and emotional. “Fraudsters often demand a fee, claiming it to be a ‘screening charge’, only for applicants to later realise they’ve been duped,” explains Ramesh Shankar S, a senior HR leader and former CHRO, Siemens. “Victims frequently reach out to the company for clarification, adding pressure to corporate HR departments.” Even when direct financial losses are avoided, applicants often surrender valuable personal data, from identification numbers to bank details, which can be exploited for identity theft or sold to other criminal enterprises.

    The damage extends to corporate reputations as well. When job-seekers associate a company with deceptive practices—even fraudulent ones perpetrated by external actors—the negative association lingers. Genuine recruitment efforts become tainted by suspicion, and the employer brand suffers. Social media amplifies these effects, with disappointed candidates often venting their frustrations publicly before establishing whether the company was actually responsible.

    While global giants such as Nestlé possess the resources to monitor and counter such activities, smaller organisations find themselves particularly vulnerable. “A company such as Nestlé can swiftly issue a clarification, but mid-sized firms often struggle to monitor digital spaces effectively,” notes Manish Majumdar, head-HR, Centum Electronics. “This makes them even more vulnerable.”

    Adding to the complexity is a parallel practice that Majumdar calls “piggybacking”—where smaller recruitment firms deliberately post fake positions under prestigious corporate brands. “Some companies post fake job openings under the name of bigger brands to collect CVs. Later, they use these CVs to poach talent for their own organisations,” he explains. This creates a bizarre ecosystem where job advertisements become unreliable currency, with applicants and employers alike struggling to distinguish genuine opportunities from sophisticated frauds.

    The most effective countermeasure appears to be swift, high-level intervention. When Narayanan personally addressed the job scam involving Nestlé India, he demonstrated the gravity with which the company viewed the situation. By choosing LinkedIn—a platform frequented by professionals and recruiters—he ensured his message reached relevant audiences. The clarity of his communication left no ambiguity about how Nestlé conducts its recruitment processes, providing job-seekers with a clear reference point against which to judge future claims.

    For companies seeking to protect themselves against similar threats, a multi-layered defence is essential. Establishing dedicated teams to monitor digital mentions of the corporate brand allows for rapid response when fraudulent activities emerge. AI-powered tools can help scale this oversight, flagging suspicious content for human review. Regular public awareness campaigns can educate job-seekers about legitimate recruitment channels, reducing the pool of potential victims.

    Legal recourse remains important, albeit challenging. While pursuing individual scammers is often impractical given their geographical dispersion and use of digital anonymity tools, selective prosecution of major offenders can serve as a deterrent. Collaboration with cybercrime units and job platforms can enhance the effectiveness of such actions.

    Perhaps most crucial is maintaining clear, consistent communication about official recruitment channels. Companies that establish themselves as transparent and accessible in their hiring practices build a form of reputational immunity against fraudsters. When candidates know exactly how a legitimate recruitment process should unfold—from application channels to interview procedures—they become more adept at spotting deviations.

    The Nestlé India case serves as a reminder that in the digital age, brand protection extends well beyond traditional copyright and trademark enforcement. It requires vigilant monitoring of how corporate identities are represented across an ever-expanding digital landscape. As recruitment increasingly migrates online—accelerated by pandemic-era shifts in working practices—the distinction between official corporate communications and sophisticated imitations becomes both more important and more difficult to maintain.

    For job-seekers navigating this uncertain terrain, caution remains the watchword. Any request for payment during recruitment processes should trigger immediate scepticism. Official company websites and verified social media accounts provide reliable reference points against which to verify job postings. And as the digital employment marketplace continues to evolve, perhaps the oldest advice remains the most pertinent: if an opportunity seems too good to be true, it probably is. HR Katha

  • IPL2025: Two balls for the 2nd innings, lifting the saliva ban

    IPL2025: Two balls for the 2nd innings, lifting the saliva ban

    The Board of Control for Cricket in India (BCCI) has revoked the ban on the use of saliva and has introduced a new rule of a second ball for the second innings of a match. These are among the key decisions made by the BCCI and the Indian Premier League (IPL) management for the upcoming IPL season.

    The BCCI explained the new rules during the meeting of the captains and managers at the Cricket Centre in Mumbai on Thursday (March 20). A well-placed source, who has attended the meeting at the BCCI headquarters, confirmed the rules to Cricbuzz.

    The second ball will come into play after the 11th over of the second innings in an IPL match. The primary objective of this rule is to counter the impact of dew that often affects night-time matches.

    By introducing the second ball, the rule effectively nullifies any advantage that the captain winning the toss might have due to the dew factor, ensuring a more level-playing field in the matches.

    The decision to lift the ban on the use of saliva was more or less on the cards considering that a player of the calibre of Mohammed Shami had urged the authorities to do away with the rule.

    “We always keep requesting the authorities to allow us to use saliva so that swing and reverse comes into play during matches,” Shami had said after a Champions Trophy game in Dubai recently. His plea was endorsed by internationals like Vernon Philander and Tim Southee who too saw merit in Shami’s appeal.

    The ban on the use of saliva was implemented during the COVID-19 pandemic when the International Cricket Council (ICC) imposed restrictions to mitigate the spread of the virus. However, with the pandemic now behind us, there have been increasing calls to lift these restrictions, with Shami being one of the leading voices in world cricket seeking the change.

    As for the change of ball, the BCCI has left the decision to the discretion of the umpires. “It’s up to the umpires to determine whether the ball needs to be changed. They will decide based on the presence of dew,” a source explained. As a result, this rule will primarily apply to night games, and it is unlikely that a second ball will be used in afternoon matches. Cricbuzz

  • BCCI honors players, officials, and selectors with a Rs 58 crore award for Team India’s CT title

    BCCI honors players, officials, and selectors with a Rs 58 crore award for Team India’s CT title

    BCCI annouces cash reward: The Board of Control for Cricket in India (BCCI) has announced a Rs 58 crore cash reward for Team India following their triumphant campaign in the ICC Champions Trophy 2025. The prize recognizes the efforts of the players, coaching staff, support staff, and the Men’s Selection Committee in securing another ICC title for the country.

    Under the leadership of Rohit Sharma, India dominated the tournament with a series of commanding performances. The team started their campaign with a six-wicket victory over Bangladesh, followed by another six-wicket win against arch-rivals Pakistan. They then sealed a 44-run win against New Zealand before defeating Australia by four wickets in the semi-final. In the final, India held their nerve to overcome New Zealand, securing their second ICC trophy of the year.

    BCCI Lauds Team India’s Achievement
    BCCI President Roger Binny praised the team’s achievement, calling back-to-back ICC titles a “special feat” that highlights the strength of India’s cricketing ecosystem.

    BCCI Honorary Secretary Devajit Saikia emphasized that the team’s dominance was a result of years of hard work and strategic execution, adding that India’s No.1 ranking in white-ball cricket was justified by this victory.

    Vice-President Rajeev Shukla hailed the composure and resilience displayed by the players under pressure, while Treasurer Prabhtej Bhatia reiterated the BCCI’s commitment to providing top resources and infrastructure to ensure India’s continued success on the global stage.

    Honorary Joint Secretary Rohan Gauns Dessai described the final against New Zealand as a thrilling contest that brought immense joy to fans across the country. He reaffirmed the BCCI’s commitment to strengthening the domestic and international cricket structure to maintain India’s supremacy in world cricket. Financial Express

  • After Chahal & Dhanashree’s divorce, Chahal’s alleged girlfriend sent a cryptic message

    After Chahal & Dhanashree’s divorce, Chahal’s alleged girlfriend sent a cryptic message

    Yuzvendra Chahal and Dhanashree Verma Divorce: Cricketer Yuzvendra Chahal and his wife Dhanashree Verma are in the headlines regarding their divorce. Fans were shocked by the sudden news that the couple had decided to end their five-year marriage. The reasons behind the breakdown of their seemingly loving relationship remain unclear. A family court is scheduled to pronounce its decision on their divorce today, March 20th. Reports suggest that Dhanashree will receive ₹4.75 crore as alimony. Meanwhile, a post by Yuzvendra Chahal’s rumoured girlfriend, RJ Mahvash, is going viral. The post, which discusses greed and includes several photographs, has sparked considerable online discussion, particularly after Chahal himself quickly liked it.

    RJ Mahvash’s Cryptic Post
    Chahal and Dhanashree married in 2020 after dating for a considerable period. Amidst the divorce proceedings, RJ Mahvash shared a post stating, “Beyond lies, greed, and deceit…thank God, I still stand.” She also shared several of her own photographs. This cryptic post has led many to speculate that it is a veiled dig at Dhanashree, particularly given the substantial alimony she is reportedly receiving. Some users noted that Chahal liked Mahvash’s post within 10 seconds of its publication.

    It is noteworthy that Yuzvendra Chahal has been seen with RJ Mahvash on several occasions amidst his divorce from Dhanashree.
    However, RJ Mahvash has denied these reports. Some users online claim that RJ Mahvash is the actual reason behind the divorce, alleging that Chahal cheated on his wife. Social media comments include: “Wow, Yuzvendra bhai liked the post in 10 seconds!”, “Such a quick move-on!”, “Chahal bhai will now do wonders in the IPL!”, and “Dhanashree, you are the best, no matter who comes into Chahal’s life.” Pinkvilla

  • The Trump admin is sued by Radio Free Europe for cutting funds

    The Trump admin is sued by Radio Free Europe for cutting funds

    Radio Free Europe/Radio Liberty – the US-funded news outlet set up to reach people under Communism during the Cold War – said on Tuesday it sued the administration of President Donald Trump to block the termination of the media outlet’s federal grant.

    The US Agency for Global Media has terminated its grants to Radio Free Europe/Radio Liberty, which broadcasts to countries in Eastern Europe, including Russia and Ukraine, as well as to Radio Free Asia, which broadcasts to China and North Korea.

    The move was widely criticized over the weekend by advocates of press freedom and human rights.

    More than 1,300 Voice of America employees were also placed on leave on Saturday, after Trump ordered the gutting of the government-funded media outlet’s parent USAGM and six other federal agencies.

    “The complaint (on Tuesday) makes the case that denying RFE/RL the funds that Congress appropriated for it violates federal laws – including the U.S. Constitution, which vests Congress with exclusive power over federal spending,” the news outlet said in a statement.

    “This is not the time to cede terrain to the propaganda and censorship of America’s adversaries,” RFE/RL President and CEO Stephen Capus said.

    The case was filed in US District Court for the District of Columbia.

    Trump’s administration touted its move as a cutback on federal bureaucracy. Trump ally Elon Musk, his point man for cutting federal jobs, called for RFE/RL to be shut down in a post on X last month. “It’s just radical left crazy people talking to themselves,” Musk posted.

    Since taking office in January, Trump has ordered cost-cutting in various federal agencies. Musk has overseen that drive.

    RadioFree Europe/Radio Liberty on its website says its mission is to provide “uncensored, trusted news to audiences in 23 countries where a free press is under threat.” Reuters

  • Disney+ has joined Barb’s sophisticated campaign hub

    Disney+ has joined Barb’s sophisticated campaign hub

    Barb, the UK’s TV measurement body, has added Disney+ to its Advanced Campaign Hub, expanding advertisers’ ability to plan and optimise campaigns across both linear and VOD services.

    This integration allows users to forecast unduplicated reach and frequency using Barb’s panel data and census-level impressions from participating streaming platforms.

    Disney+ joins Amazon Prime Video, Netflix, and discovery+, which were added last year. Advertisers using the Hub can now incorporate Disney+ into their campaign planning, with Barb also providing daily updates on the number of UK households subscribed to the platform’s ad-supported tier.

    As a result, Barb said this addition meets a key demand from advertisers, enabling planning across the UK’s four largest pure-play VOD services.

    In a related development, Barb has appointed RSMB to develop a unified web-based interface for Advanced Campaign Hub and CFlight, its post-campaign evaluation tool. Set to launch in January 2026, this will provide clients with streamlined access to cross-platform audience data.

    Luca Vannini, Head of Campaign Audiences at Barb, said: “Our addition of Disney+ to Advanced Campaign Hub fulfills a core demand of our users, giving them the ability to plan their ad campaigns across all four of the largest pure-play VOD services in the UK, alongside broadcasters’ VOD services and linear channels.”

    Lucy Gregory, VP, Audience Measurement and Insights at The Walt Disney Company EMEA, added: “Joining Barb’s Advanced Campaign Hub enables us to offer advertisers and brands an enhanced ability to include Disney+ in campaign planning and optimisation. As the very first streamer to sign up to Barb, we know that transparent audience measurement that brings linear and VOD services together is of vital importance; not only for our partners but for the industry as a whole.” CSI Magazine