Netflix is exploring the use of AI in content production with video generation software from startup Runway AI, according to a source.
The company has not publicly commented on this development.
Netflix co-CEO Ted Sarandos recently acknowledged that the company is incorporating AI in content production, including special effects creation.
He noted that AI was used to depict a building collapse in the Argentine show “El Eternaut.”
This did not involve Runway’s software, according to a source.
Runway AI, based in New York, has gained traction in the entertainment industry with tools for video generation and animation.
The startup has raised US$545 million in funding, with its latest valuation exceeding US$3 billion. Tech in Asia