Warner Bros. Discovery has launched its first themed ‘Kids Pop-Up Channel’ in collaboration with OSN set to air from August 18 to August 24. The channel will offer fun-filled shows for young audiences across the region.
The channel launch follows the announcement of a strategic partnership between Warner Bros. Discovery and OSN earlier this year. Revealed in March, the collaboration is set to drive co-productions of original content, underscoring OSN’s commitment to nurturing local talent and storytelling, while reinforcing Warner Bros. Discovery’s vision to deliver rich, culturally resonant programming for MENA viewers.
“The collaboration is designed to empower local creators, providing them with the tools and platform to produce high-quality, locally relevant content,” said Sean Gorman – VP of Pay TV Networks, Kids, EMEA.
“By leveraging the existing library and localising content into Arabic, we aim to help stories reach and resonate with a broader regional audience,” he said.
The Pop-Up channel celebrates the 85th anniversary of the beloved cartoon duo Tom & Jerry and marks the first of many exciting projects under this partnership, anytime, on demand via OSN OnDemand and the OSN+ app, where the titles will be available for streaming for one month starting August 18.
Warner Bros. Discovery has told Campaign Middle East exclusively that the pop-up channel will not carry traditional advertising. Instead, the channel aims to focus on cross-promoting Cartoon Network’s own shows, giving viewers a seamless experience of content they already love while strengthening the visibility of CN’s programming.
“At the same time, we’re committed to expanding the adaptation and production of authentic stories from our region, ensuring they meet global standards while staying true to local culture and voices,” Gorman added.
The pop-up channel will be available for eligible customers on channel 7 via OSN’s legacy boxes and channel 10 on OSN’s Android boxes from August 18 to 24. Campaignme