In a significant move to expand its digital footprint, Prasar Bharati, India’s Public Service Broadcaster, is thrilled to announce the listing of its OTT platform WAVES on Jio Stores, making it even easier for audiences to access high-quality, informative, and diverse content. The Prasar Bharati OTT platform WAVES, which houses a rich repository of content from Doordarshan (DD) and All India Radio (AIR), will now be available for easy download and access across all Jio devices. This partnership marks a pivotal step in making public service content more accessible to a wider audience, leveraging Jio’s expansive reach and seamless connectivity across India.
With over one million downloads since its debut, WAVES has quickly positioned itself as a premier destination for Indian audiences, offering a wide variety of new original content across both fiction and non-fiction formats, alongside legacy programming from the Prasar Bharati archives.
WAVES provides viewers worldwide with an unparalleled selection of Indian entertainment, including fresh originals, live event streaming, documentaries, classic TV shows, gaming, e-commerce, and much more. This ensures diverse, high-quality content for all viewers, catering to people of all ages and interests. The platform’s growing popularity underscores the demand for quality, authentic Indian programming, and the addition of WAVES to the Jio Stores will introduce the WAVES to even more households, amplifying its reach.
Mr. Gaurav Dwivedi, CEO of Prasar Bharati, expressed his enthusiasm: “We are thrilled to take WAVES to the next level by making it available to Jio users. The platform has already received a fantastic response, and with Jio’s vast subscriber base, we are excited to introduce our diverse and compelling content, which includes – Nostalgia, Live Channels, Magazines, Photo Albums, etc to even more homes.”
A Jio spokesperson said, “We are excited to partner with Prasar Bharati to offer WAVES to our users. This partnership offers a wider content offering to audiences at large and ensures that they are able to choose from the best.”
The inclusion of WAVES on Jio Stores may be seen as a strategic move to not only widen the platform’s reach but also to provide an exciting array of entertainment, reinforcing Prasar Bharati’s commitment to preserving and promoting India’s cultural heritage through digital means. Filmibeat