The Hexagon Cup padel tournament has renewed its UK media rights partnership with commercial free-to-air broadcaster ITV for the second edition of the event.
The 2025 Hexagon Cup, which will take place from January 29 to February 2 in Madrid, will be streamed on the ITVX service live on February 1 and 2, covering all matches on those days. The ITV4 linear channel will also air post-event highlights.
The 2025 edition will feature returning teams AD/vantage, co-owned by Andy Murray and Anthony Joshua, ElevenEleven, led by Eva Longoria, and RL9, fronted by Robert Lewandowski.
New entries this year, meanwhile, include Krü Padel by Taktika, supported by Sergio Agüero and Lionel Messi, and 10 Padel, led by F1 driver Pierre Gasly.
Tim Godfrey, strategic advisor to the Hexagon Cup, has said: “ITV’s reach and reputation for top-tier sports coverage make them the ideal partner for bringing the Hexagon Cup to life for UK viewers.”
Richard Botchway, ITV assistant sport commissioner, added: “We’re excited to continue our partnership with the Hexagon Cup. It’s a unique addition to our sports offering and a great way for viewers to experience the energy and excitement of padel at the highest level.”
Last year, ITV first became an official rights holder of the Hexagon Cup, marking the first time that professional padel had been aired on a mainstream television channel in the UK.
The event is described as padel’s first World Cup for private teams. It features men’s and women’s players competing in teams for an equal prize fund of €1 million ($1.08 million).
Recently, GolStadium, the revived OTT streaming platform owned by Spanish sports agency Mediapro, acquired domestic TV rights to the tournament.
The platform will broadcast all matches from the tournament both live and delayed on-demand, with daily broadcasts occurring from 1 pm through 10 pm local time.
Meanwhile, the Hexagon Cup has today also further bolstered its commercial portfolio for the second season with Spanish fashion brand Scalpers unveiled as the official clothing sponsor for the tournament.
Scalpers will provide Hexagon Cup staff uniforms, including executive teams and event staff.
Additionally, Scalpers will host its own activation space in the fan zone at the Madrid Arena, with fan engagement activities planned throughout the competition week. Sportcal