Infibeam Avenues Ltd on Monday announced signing of a strategic MoU for Research and Development (R&D) with the Indian Institute of Sciences (IISc) Bengaluru for researching and developing advanced real-time deepfake detection systems designed to enhance digital security for government entities, corporations and organiations, effectively combating the rising threat of AI-generated deception.
Under the terms of the Memorandum of Understanding (MoU), Infibeam Avenues Ltd’s AI business unit, Phronetic.AI, and the IISc team will develop anti-deepfake technology specifically tailored for real-time video communication, stated an official release. The partnership will focus on selecting the most effective detection models for various scenarios, ensuring that real-time deepfake detection operates efficiently and cost-effectively at scale.
“Digital communications and a digital India will thrive only as long as there is trust. This partnership is a pivotal step in restoring trust in digital communications. Together, we will equip users with the necessary tools to differentiate between truth and fabrication in an increasingly complex digital landscape, thereby mitigating fraud risks and enhancing digital trust,” stated Rajesh Kumar SA, CEO of Phronetic.AI.
Despite the availability of various deepfake detection tools in the market, only a limited number possess the capability for real-time operation. In a pioneering effort, Infibeam’s Phronetic.AI team has developed an advanced video AI agent that can detect deepfakes in real-time through a novel interventional technique. This agent actively engages in live video conversations, alerting users when the other participant is identified as a deepfake. Infibeam has already filed a patent for its innovative real-time deepfake detection algorithm.
Recognising the increasing sophistication of deepfakes and the necessity for detection algorithms to evolve continuously to address this growing threat, the company has collaborated with Vision and AI Lab (VAL) of the Indian Institute of Science (IISc), where it aims to improve these algorithms further, ensuring robust defences against the challenges posed by increasingly realistic deepfake technology.“
As Generative AI continues to advance at an unprecedented pace, the rise of deepfakes poses a significant challenge. Without proactive measures, the spread of AI-generated misinformation could become a major concern. Addressing this requires ongoing efforts from AI researchers to monitor emerging generative models and develop robust techniques to detect deepfakes effectively.” stated Professor Venkatesh Babu, Professor and Chair of the Department of Computational and Data Sciences (CDS) IISc.
Additionally, the research will prioritise the development of a user-friendly interface, enabling easy access for non-experts to verify the authenticity of live visuals and audio. This scalable detection system will be adaptable across various sectors, including banking, healthcare, insurance, finance, fintech, HR recruitment, government organisations, police, armed forces and personal communications, addressing the diverse needs of industries particularly vulnerable to deepfake technology. This research initiative aims to offer Real-Time Deepfake detection AI Agent that enhances public confidence and protects the reputations of its users whether it’s a government institution, organisations or a corporation. The Hindu Business Line