The National Basketball Association (NBA) today announced an expansion of its existing content partnership with YouTube that will see NBA games and marquee events live-streamed to fans in India on the NBA’s global YouTube channel through the remainder of the 2024-25 season.
Live coverage will include weekly regular-season games, NBA All-Star 2025, a selection of NBA Playoff games, and the 2025 NBA Finals presented by YouTube TV.
The NBA will also collaborate with top YouTube creators by having select games and events live-streamed on their YouTube channels, starting with popular creator duo Jordindian for the All-Star Saturday Night on Sunday, Feb. 16 at 7:00 a.m. IST.
“Expanding our collaboration with YouTube to live-stream NBA games and events in India reflects our commitment to making the excitement of NBA basketball more accessible to the millions of fans across the country,” said NBA India Business Head of Global Partnerships and Media Sunny Malik.
“YouTube’s significant reach and innovative, localized offerings will help us better engage fans nationwide and deepen their connection with their favorite NBA teams and players.” News18