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  • Odisha to establish Puri cable landing hub

    Odisha to establish Puri cable landing hub

    In a strategic move to establish Odisha as a global digital hub, the state government’s Electronics and IT department has initiated plans to set up a Cable Landing Station (CLS) in Puri.

    Chief Secretary Manoj Ahuja on Wednesday reviewed the progress of the detailed project report (DPR), being jointly prepared by RailTel and Deloitte.

    According to an official release, the initiative will strengthen the state’s digital infrastructure, catalyse investments in data centres, attract top-tier technology players and generate jobs.

    Ahuja emphasised the need for consultations with hyperscalers and key ecosystem players to ensure a comprehensive and future-ready implementation.

    He directed early submission of the DPR for approval with a focus on completion of the project within three years, it stated.

    The Odisha Cable Landing Station is a flagship initiative of the state government, designed with a strategic vision for scalability and ecosystem development. The government remains committed to making the state a magnet for digital investments, unlocking immense opportunities for businesses, technology companies, and the workforce, the release stated.

    Puri was identified as the ideal location for the cable landing station due to its strategic geographic position, suitable coastline, scalability potential and robust infrastructure.

    The facility will provide direct international fibre connectivity, reducing latency, improving internet speed, and positioning Odisha as a prime destination for hyperscalers, Global Capability Centres (GCCs), and enterprises, it added.

    Once implemented, the state will become a key node in the global digital network, further strengthening India’s role in the data-driven economy, it said.

    A Cable Landing Station (CLS), also known as a submarine cable landing station, is a coastal facility where undersea fiber optic cables carrying international telecommunications and internet traffic connect to land-based networks.

    Cable landing station is also known as a submarine cable landing station. It is a facility located on the coast where undersea fibre optic cables carrying international telecommunications and internet traffic connect to terrestrial networks. PTI

  • Manish Tewari Questions Govt’s Guts on X, Grok Notice

    Manish Tewari Questions Govt’s Guts on X, Grok Notice

    Claiming that the Trump administration is being run by Elon Musk “by proxy,” the Congress leader asked if the union government will have the gumption to give a notice to X.

    “This government is bending over backwards to praise, to try and somehow curry favour with the Trump administration. So therefore, under those circumstances, the Trump administration is proxy being run by Mr Elon Musk. Do you think that the government of India will have the gumption to give notice to X over Grok?” Tewari told ANI on the premises of Parliament.

    Earlier today, a post by Tewari on X claimed the same, “With Govt bending over backwards to kow tow to @realDonaldTrump through @elonmusk-doubt they have the gumption to issue @X a notice over the delightfully mischievous @grok. Aint upsetting @realDonaldTrump and @elonmusk over Mr. @grok having some fun.”

    On Thursday, sources from MeitY said that they have not sent any notice to X or Grok, and is in talks with the platforms to understand what law it is violating. Previous advisories sent to the social media by MeiTY are still valid, sources added.

    “Meity has not sent any notice to Grok or X. Meity is in talks with X and Grok to understand what law it is violating,” a source said.

    Media reports, citing sources, had earlier said that the IT Ministry is in touch with X over Grok and using Hindi slang in response to questions and comments.

    Grok, an AI chatbot developed by xAI helps to answer user’s questions and provide helpful insights, often with a dash of outside perspective on humanity, according to Grok. As per the chatbot its goal is to assist users.

    The government had earlier urged social media intermediaries to act quickly against fake content to build public trust in grievance officers. It was also emphasized that GACs must work efficiently to resolve issues promptly, ensuring users can navigate the internet safely and with confidence. ANI

  • Bihar Assembly clashes over Nitish’s National Anthem ‘Insult’

    Bihar Assembly clashes over Nitish’s National Anthem ‘Insult’

    War of words between the ruling and opposition MLAs over Bihar Chief Nitish Kumar allegedly “insulting” the national anthem rocked the assembly on Friday.

    As the proceedings began, opposition members trooped into the Well with placards and raised slogans, demanding an “unconditional apology” from Kumar.

    Some members also demanded the resignation of the CM, alleging that he insulted the national anthem at an event on Thursday.

    Despite repeated requests from Speaker Nand Kishore Yadav that they could raise the issue during the Zero Hour, the protests went on.

    Parliamentary Affairs Minister Vijay Kumar Choudhary also intervened, stating that the government can give its reply on the issue but it should be raised as per the existing provisions.

    As the opposition MLAs refused to budge, the speaker adjourned the House till 2 pm.

    At the inaugural ceremony of Sepak Takraw World Cup 2025 at the Pataliputra Sports Complex on Thursday, the CM left cabinet colleagues and officials flummoxed when he abruptly got up from his seat and walked down the dais, as soon as the moderator announced it was time for the national anthem.

    After the adjournment of the House, Leader of the Opposition Tejashwi Yadav said, “It’s a serious matter as it is an insult to the national anthem by the CM. This is also an insult to the countrymen by the CM. This shows that CM is not fit to run the state.”

    “The CM should resign from the post. We demand an unconditional apology from him. It is surprising that the CM is not saying even a single word on the issue. Why are NDA leaders, including Prime Minister Narendra Modi, maintaining a stoic silence over it?” he asked.

    Some opposition MLAs also told reporters they may meet Governor Arif Mohammed Khan over the issue. PTI

  • BJP revives Disha Salian case after failing on Aurangzeb: Raut

    BJP revives Disha Salian case after failing on Aurangzeb: Raut

    Shiv Sena (UBT) leader Sanjay Raut on Friday claimed that efforts made by the Bharatiya Janata Party over Aurangzeb’s tomb at Khultabad in Maharashtra’s Chhatrapati Sambhajinagar district had backfired due to which the party has moved on to rake up the death case of celebrity manager Disha Salian.

    “BJP tried to raise the Aurangzeb issue, but they were not successful. They tried a lot to remove Aurangzeb from his grave, and in fact Aurangzeb (issue) got back at them, now to hide their defeat, they have raised this issue of Disha Salian,” Raut said during a press conference in Delhi.

    He further mentioned that Disha Salian’s father, Satish Salian, had claimed five years ago that he was under pressure from BJP leaders.

    “You should see statements made by Disha Salian’s parents five years ago, in which they said that they were under pressure from BJP leaders. The State government is scared of Aaditya Thackeray. Hence, they raised this issue. We have exposed Devendra Fadnavis’ government on all issues,” Raut said

    On the night of March 17, violence broke out in parts of Nagpur after a group protested in the area, demanding the removal of Aurangzeb’s grave, who is buried in Chhatrapati Shambhajinagar (formely Aurangabad). As many as 34 police personnel were injured in the violence in which 50 people were arrested. Since then, officials have said that normalcy has been restored and curfew had been lifted in parts of the city.

    Disha Salian was found dead on June 2, 2020, days before actor Sushant Rajput was found hanging in his flat in suburban Bandra, Mumbai.

    Disha Salian’s father, Satish Salian had filed a petition in the Bombay High Court demanding a probe into his daughter’s death and also for the interrogation of UBT leader Aaditya Thackeray.

    Thackeray on Thursday accused critics of trying to defame him for the past five years. Thackeray emphasized that since the matter is already in court, he’ll reserve his comments for the legal proceedings.

    “A lot of people have tried to defame me for the last five years. If the matter is in court, then we will speak in court,” Thackeray told mediapersons. ANI

  • Karnataka Assembly approves Muslim Quota; BJP sobs & hurl it at the speaker

    Karnataka Assembly approves Muslim Quota; BJP sobs & hurl it at the speaker

    The Karnataka Assembly on Friday (March 21) approved the Bill that introduces a 4 per cent reservation for the Muslim community in public contracts awarded by the state government. The Siddaramaiah-led Congress government argued that the Bill aimed to ensure social justice and expand economic opportunities for minorities. However, the opposition Bharatiya Janata Party (BJP) has strongly opposed the legislation, labelling it “unconstitutional” and pledging to challenge it in court.

    Bill torn, thrown at Karnataka Speaker
    The Bill was passed amid turmoil in the Assembly. The BJP leaders stormed the well of the House, chanting slogans against the ruling Congress and escalating their protest by climbing onto the Speaker’s seat. The agitation culminated in BJP members tearing down copies of the Bill and hurling the torn papers at the Speaker.

    What is Karnataka’s Muslim quota Bill?
    The State Cabinet had earlier cleared the amendment, which reserves 4 per cent of civil works contracts valued up to ₹2 crore and goods and services contracts worth up to ₹1 crore for Muslims. Currently, Karnataka provides reservations in public contracts as follows: 24 per cent for Scheduled Castes (SC), 6.95 per cent for Scheduled Tribes (ST), 4 per cent for Other Backward Classes (OBC) Category 1, 15 per cent for OBC Category 2A, and 4 per cent for Muslims under Category 2B.

    Persistent demands had been made to extend similar provisions to Muslims under the OBC Category 2B classification to address unemployment and improve participation of backward communities in government contracts. The Muslim community was included in the Backward Classes list in 1994, with the 4 per cent quota for Muslims under Category 2B initially introduced during Veerappa Moily’s tenure as chief minister, based on the recommendations of the Justice Chinnappa Reddy Commission.

    The Bill also reaffirms that implementing these reservations will not require any additional expenditure by the government.

    Why is the BJP opposing the Muslim reservation Bill?
    The BJP has fiercely opposed the Bill, accusing the Congress government of using appeasement politics and attempting to divide society along caste and religious lines. Dakshina Kannada MP Captain Brijesh Chowta criticised the government, asserting that the BJP would oppose the move both inside and outside Parliament. He expressed concerns that the Bill would create societal divisions.

    In the Lok Sabha yesterday (March 20), BJP MPs, including Nishikant Dubey and Tejasvi Surya, criticised the Karnataka Transparency in Public Procurements (Amendment) Bill during zero hour, warning that the legislation could deepen communal fault lines. Their remarks led to heated exchanges between the treasury and opposition benches. BJP leaders also accused the Congress of ignoring opportunities to improve the educational prospects of minorities during its decades-long rule at the Centre and in Karnataka.

    Accusations of ‘Tughlaq darbar’ and secrecy on Siddaramaiah
    In Bengaluru, the opposition leaders intensified their offensive against Chief Minister Siddaramaiah, accusing his government of pushing the Bill through without adequate debate. BJP state president BY Vijayendra alleged that the Bill was presented “secretly” on Tuesday, bypassing the opposition. He criticised the government’s approach, calling it a “Tuglaq durbar”, and vowed that the BJP would fight the legislation in and outside the assembly and, if necessary, challenge it in the high court.

    Vijayendra further accused the Congress of attempting to portray the BJP as anti-minority, asserting that the Narendra Modi-led BJP government had demonstrated its commitment to protecting minority rights by abolishing triple talaq and ensuring justice for Muslim women. He argued that if the Congress government truly cared about minority welfare, it would have prioritised improving access to quality education for Muslims during its years in power.

    As tensions continue to escalate, the BJP remains adamant that it will pursue all legal and political avenues to oppose the Bill, while the Congress maintains that the legislation is a necessary step to promote inclusivity. Business Standard

  • Allahabad High Court: Breaking a girl’s pajama string and grabbing her breasts is not rape

    Allahabad High Court: Breaking a girl’s pajama string and grabbing her breasts is not rape

    The Allahabad High Court’s ruling in a case involving the assault of an 11-year-old girl in Uttar Pradesh has sparked widespread outrage and calls for Supreme Court intervention.

    The court held that actions such as grabbing breasts or snapping a pyjama string do not amount to rape or attempted rape, but can be categorised as aggravated sexual assault, a comparatively lesser charge under the Protection of Children from Sexual Offences (POCSO) Act, reported NDTV.

    The case dates back to 2021, when two men, Pawan and Akash, allegedly attacked the minor in Kasganj, Uttar Pradesh.

    According to the prosecution, the accused first offered to drop the girl on their bike, and when she refused, they grabbed her breasts, tore her pyjama string, and attempted to drag her under a culvert.

    The girl’s screams alerted passers-by, prompting the two men to flee. Initially, a trial court had summoned Pawan and Akash on charges of rape and under POCSO.

    However, after they challenged the summons before the Allahabad High Court, Justice Ram Manohar Narayan Mishra ruled that the case did not constitute an attempt to rape, but instead fell under “assault or use of criminal force with intent to disrobe” and aggravated sexual assault under POCSO.

    In his judgment, Justice Mishra emphasised the distinction between “preparation” and “actual attempt” in cases of rape allegations. The court stated:

    “The allegations levelled against the accused Pawan and Akash and facts of the case hardly constitute an offence of attempt to rape in the case. The difference between preparation and actual attempt to commit an offence consists chiefly in the greater degree of determination”, as quoted by NDTV.

    The ruling further noted that there was no material on record to infer that the accused had the intent to commit rape.

    The judgment has triggered widespread criticism, particularly regarding the interpretation of “attempt to rape” and its legal implications. Many have questioned the selection of judges and the judiciary’s approach to cases of sexual violence.

    Senior lawyer Indira Jaisingh flagged the ruling and called for the Supreme Court to intervene suo motu. She wrote on X, “Requires suo moto action by Supreme Court. Judges have been pulled up for much less by Supreme Court”. Swarajyamag

  • What elements affect women’s involvement in politics?

    What elements affect women’s involvement in politics?

    The participation of women in Indian politics has been a subject of extensive discourse among scholars, especially given the paradox that while India has produced several influential women leaders, overall political engagement among women remains poor. Unlike many countries where the gender gap in political participation began narrowing in the 1990s, India saw this shift only in the 2010s.

    While discussions on women’s participation often highlight the social and cultural biases that hinder their electoral success, less attention is given to how everyday women engage with the electoral process when opportunities arise. Their voting patterns, choices, and agency in shaping election outcomes remain under-explored. And, though political parties and women’s movements frequently celebrate women voters during elections, this recognition often treats them as a homogenous group, overlooking the intersections of caste, class, religion, and region that shape their political behaviour. Women’s support for Donald Trump in the 2016 U.S. elections, and their participation in the riots of the 1990s in India illustrate how women’s political engagement is far more complex and requires in-depth understanding.

    It is within this context that Rajeshwari Deshpande’s study, ‘Shaping of the Woman Constituency in Indian Elections: Evidence from the NES Data’, becomes significant. Her analysis of National Election Studies (NES) data sheds light on the increasing voter turnout among women and their growing participation in the political sphere. By examining how women vote and whether their choices are influenced primarily by gender or by other social identities, her research provides a nuanced understanding of the evolving role of women in Indian elections. Her findings help to understand whether we are closer to shaping a women’s constituency in Indian elections. This study offers critical insights into the gendered dimensions of Indian elections, highlighting key patterns, contradictions, and challenges in women’s political agency and its broader socio-political implications.

    Mere beneficiaries or active agents?
    As mentioned earlier, it was only in 2010 that there was a significant increase in the share of women who voted; and all political parties sought to capitalise on this shift by introducing policies and schemes specifically targeting women. However, these policies often frame women as passive beneficiaries rather than political agents. Welfare programs like Ujjwala and the Pradhan Mantri Awas Yojana were pivotal to the Bharatiya Janata Party’s (BJP) victory in the 2019 Lok Sabha elections, while schemes like ‘Ladli Behna’ and ‘Ladli Laxmi’ were credited for the party’s success in Madhya Pradesh. These initiatives reinforce the notion of women as dependents, with political leaders positioned as benevolent providers rather than recognising women as autonomous decision-makers.

    Deshpande argues that high voter turnout does not necessarily translate to real political power. For years, women were considered marginal participants in politics, with efforts made to carve out a ‘non-political’ political constituency for them. Despite their growing presence at the polls, political parties and media continue to frame their votes as driven by welfare benefits. Analysing NES data helps assess whether the rise in women voters signals real political agency or mere surface-level inclusion.

    Beyond voting
    While the increasing turnout of women voters in the 2024 Lok Sabha elections is noteworthy, voting is not the only form of political participation. Participation in rallies, campaigns, political affiliations, and policy advocacy also indicates political involvement. In these areas, women still lag behind men. Only 14% of women report seeking advice from their spouses on voting decisions — indicating growing agency —but this remains significantly higher than men’s. This suggests that despite increased voter participation, deeper political engagement faces social and structural barriers.

    One explanation scholars offer for the increased turnout of women is the self-empowerment hypothesis, which suggests that rising literacy rates and employment opportunities have empowered women to vote independently. Efforts by the Election Commission to ensure women’s voter registration could also be attributed to the increased turnout.

    However, the author challenges this explanation, pointing out two critical contradictions: women’s overall workforce participation remains low, weakening the argument that economic independence is driving higher turnout. Additionally, the proportion of registered female voters compared to male voters remains imbalanced, indicating that fewer women are being registered.

    An alternative explanation for the increased women voter turnout could be the large-scale male migration of men contributing to higher turnout among women in States traditionally considered socially and economically ‘backward’.

    These trends highlight that while turnout has increased, broader political participation remains limited.

    Other identities
    Women’s voting behaviour in India is not driven solely by gender identity but is also deeply shaped by regional, caste, and class dynamics. The NES data highlight that State-specific political and social contexts significantly influence electoral choices, undermining the idea of a unified, pan-Indian women’s voting bloc. Instead, women’s voting preferences are molded within the broader framework of their community identities.

    State-level variations demonstrate this complexity. For instance, in States such as Tamil Nadu, Kerala, and West Bengal, where electoral politics have historically been shaped by strong regional parties, women’s preferences are often aligned with regional political movements rather than national gender-based voting trends. Caste and class divisions further complicate this narrative. The BJP’s voter base has traditionally been skewed toward urban, upper-class, and upper-caste groups, while Congress has drawn more support from the urban poor and marginalised communities. However, this alignment is also not absolute — many women, particularly from lower socioeconomic backgrounds, continue to vote based on the interests of their communities rather than on a broader gender-based agenda.

    Women’s support for different parties
    NES data indicate that Congress has historically maintained a gender advantage, consistently receiving more female support than male. This trend continued in 2024, except in 2014, when the party suffered a nationwide decline. Left parties also had a gender advantage, but their declining influence has diminished this effect on the national stage.

    The BJP, in contrast, has faced a gender disadvantage, with fewer women voting for the party compared to men. However, this gap has been narrowing. Previously, the gender gap in BJP support exceeded 20%, whereas in 2024, it reduced to approximately 7%. The BJP’s targeted outreach to women has contributed to this shift, though much of its support still comes only from welfare beneficiaries. Even within this group, men support the BJP more than women.

    Region-specific variations further complicate women’s support for the BJP. In some non-BJP-ruled States, more women than men voted for the party, despite a lack of increased female voter turnout. Conversely, in other States, women showed a stronger preference for opposition parties, creating an uneven gender gap. This suggests that while the BJP has made inroads among female voters, gender alone does not define women’s electoral choices — other intersecting identities and political contexts remain crucial.

    The data from past elections highlight three key trends in women’s political participation in India. First, while women’s voter turnout has steadily increased, their overall political engagement beyond voting remains lower than men’s. Second, women’s voting patterns and political involvement are not just shaped by gender identity; factors such as caste, class, and regional influences also play a significant role. Third, despite targeted outreach, the BJP has historically faced a gender disadvantage, with more men than women supporting the party. These developments indicate that we are still far from the formation of a distinct women’s constituency in Indian politics, as their electoral choices remain intertwined with broader socio-political factors. The Hindu

  • ADR data indicates the wealthiest MLA had ₹3,383 cr in assets, while the lowest own just ₹1,700

    ADR data indicates the wealthiest MLA had ₹3,383 cr in assets, while the lowest own just ₹1,700

    A recent ADR report reveals a striking wealth disparity among India’s MLAs. BJP’s Parag Shah from Mumbai tops the list with a staggering Rs 3,383 crore in assets, while West Bengal’s Nirmal Kumar Dhara holds assets worth Rs 1,700. The study, based on 4,092 affidavits, highlights Karnataka and Andhra Pradesh as hubs of affluent legislators. DK Shivakumar of Congress trails Shah with Rs 1,413 crore, and Andhra Pradesh boasts multiple entries in the top ten, including former CMs Naidu and Reddy.

    State-wise, Karnataka’s MLAs collectively possess the highest wealth at Rs 14,179 crore, followed by Maharashtra and Andhra Pradesh. Conversely, Tripura’s MLAs have the lowest total assets at Rs 90 crore. The average assets per MLA present a similar picture, with Andhra Pradesh and Karnataka leading, while Tripura, West Bengal, and Kerala fall at the bottom.

    The total wealth of all MLAs, Rs 73,348 crore, surpasses the combined budgets of several northeastern states, showcasing the significant financial power held by elected representatives. Notably, BJP MLAs hold the largest share of assets among political parties. This report underscores the vast economic diversity within India’s political landscape, raising questions about representation and resource distribution.

    A significant 45 per cent of India’s state assembly members—1,861 out of 4,092—have declared criminal cases against themselves. Of these, 1,205 MLAs (29 per cent) face serious charges, including those related to violent crimes and offenses against women.

    Andhra Pradesh leads with the highest percentage of MLAs facing criminal charges (79 per cent), followed closely by Kerala and Telangana (both 69 per cent). When focusing on serious criminal cases, Andhra Pradesh again tops the list with 56 per cent of its MLAs implicated.

    The TDP has the highest proportion of MLAs with criminal cases (86 per cent), while the BJP has the largest absolute number of 638 MLAs. Regarding serious charges, the TDP leads with 61 per cent, followed by the SP with 44 per cent; the BJP accounts for 436 MLAs with serious criminal cases. The report highlights a widespread presence of criminal charges among elected officials across various states and political parties. Business Standard

  • Indian govt jobs: How to use HindiVibes.in and NaukriNinja.com to find the best jobs

    Indian govt jobs: How to use HindiVibes.in and NaukriNinja.com to find the best jobs

    Government jobs, commonly known as Gov Jobs, are among the most secure and prestigious career options in India. Every year, millions of job seekers apply for these jobs due to benefits such as job stability, attractive salary packages, pensions, and other perks. However, the competition is intense, making it crucial to stay updated with the latest openings and exam schedules.

    Benefits of Government Jobs

    1. Job Security – Unlike private-sector jobs, government jobs offer lifetime security.
    2. Attractive Salary & Perks – Competitive salaries with additional benefits like healthcare and pension.
    3. Work-Life Balance – Fixed working hours and a stress-free environment compared to private companies.
    4. Growth Opportunities – Regular promotions and departmental exams for career advancement.
    5. Social Status – Government employees hold a respected position in society.

    Where to Find the Latest Government Job Updates?
    Finding the right Gov Jobs requires accessing reliable platforms that provide real-time updates. Two of the best platforms for job seekers in India are NaukriNinja.com and HindiVibes.in.

    1. Explore Government Jobs on NaukriNinja.com
    NaukriNinja.com is a dedicated job portal that helps aspirants find the latest government and private job opportunities. Here’s how it can help:

    • Daily Job Listings – Get updates on central and state government job openings.
    • Exam Notifications – Stay informed about UPSC, SSC, Banking, Railway, and other government exams.
    • Application Process Guide – Step-by-step guidance on how to apply for various government jobs.
    • Telegram Alerts – Receive instant notifications for new job openings.

    2. Career Growth and Job Alerts from HindiVibes.in
    HindiVibes.in is another excellent platform that provides valuable career-related content, including:

    • Gov Job Alerts – Regular updates on vacancies in various government sectors.
    • Exam Preparation Tips – Guidance for cracking competitive exams.
    • Resume and Interview Tips – Expert advice on improving your resume and interview performance.
    • Work-from-Home Opportunities – Find remote job options for a flexible career.

    How to Prepare for Government Job Exams

    1. Stay Updated – Regularly visit NaukriNinja.com and HindiVibes.in to get the latest job alerts.
    2. Prepare Well – Follow expert tips and strategies for exam preparation.
    3. Practice Previous Papers – Solve past exam papers to improve accuracy and speed.
    4. Enhance Your Skills – Take online courses to boost your knowledge and qualifications.
    5. Apply on Time – Keep track of deadlines and ensure you submit applications before the last date.

    Ahmedabad Mirror

  • Nestlé India shows us how false job ads harm firm image in the digital age

    Nestlé India shows us how false job ads harm firm image in the digital age

    In an era when corporate identity can be mimicked with a few keystrokes, even the most recognisable brands find themselves struggling against digital impostors. Nestlé India recently discovered just how easily its name could be misappropriated when fraudulent job advertisements began circulating online, promising lucrative positions with salaries between Rs 5 lakh and Rs 10 lakh per annum. These phantom opportunities, distributed through unofficial channels, prompted the company’s CMD, Suresh Narayanan, to issue a personal warning on LinkedIn.

    “Please beware of fake job postings,” wrote Narayanan, explaining that the firm adheres to a structured recruitment process through official channels only. His intervention highlighted a problem that extends well beyond a single multinational: the vulnerability of corporate reputations to digital deception.

    The perpetrators of such scams operate with ruthless efficiency. They create convincing facsimiles of corporate communications, complete with logos and formatting that mimic official documents. Job descriptions are crafted to appeal to aspirational candidates, with salaries and benefits calibrated to seem plausible yet attractive. These fraudulent listings then proliferate across multiple platforms, from established job portals to messaging applications such as WhatsApp and Telegram, where oversight is minimal.

    For the victims—typically ambitious job-seekers scanning countless listings daily—the costs can be both financial and emotional. “Fraudsters often demand a fee, claiming it to be a ‘screening charge’, only for applicants to later realise they’ve been duped,” explains Ramesh Shankar S, a senior HR leader and former CHRO, Siemens. “Victims frequently reach out to the company for clarification, adding pressure to corporate HR departments.” Even when direct financial losses are avoided, applicants often surrender valuable personal data, from identification numbers to bank details, which can be exploited for identity theft or sold to other criminal enterprises.

    The damage extends to corporate reputations as well. When job-seekers associate a company with deceptive practices—even fraudulent ones perpetrated by external actors—the negative association lingers. Genuine recruitment efforts become tainted by suspicion, and the employer brand suffers. Social media amplifies these effects, with disappointed candidates often venting their frustrations publicly before establishing whether the company was actually responsible.

    While global giants such as Nestlé possess the resources to monitor and counter such activities, smaller organisations find themselves particularly vulnerable. “A company such as Nestlé can swiftly issue a clarification, but mid-sized firms often struggle to monitor digital spaces effectively,” notes Manish Majumdar, head-HR, Centum Electronics. “This makes them even more vulnerable.”

    Adding to the complexity is a parallel practice that Majumdar calls “piggybacking”—where smaller recruitment firms deliberately post fake positions under prestigious corporate brands. “Some companies post fake job openings under the name of bigger brands to collect CVs. Later, they use these CVs to poach talent for their own organisations,” he explains. This creates a bizarre ecosystem where job advertisements become unreliable currency, with applicants and employers alike struggling to distinguish genuine opportunities from sophisticated frauds.

    The most effective countermeasure appears to be swift, high-level intervention. When Narayanan personally addressed the job scam involving Nestlé India, he demonstrated the gravity with which the company viewed the situation. By choosing LinkedIn—a platform frequented by professionals and recruiters—he ensured his message reached relevant audiences. The clarity of his communication left no ambiguity about how Nestlé conducts its recruitment processes, providing job-seekers with a clear reference point against which to judge future claims.

    For companies seeking to protect themselves against similar threats, a multi-layered defence is essential. Establishing dedicated teams to monitor digital mentions of the corporate brand allows for rapid response when fraudulent activities emerge. AI-powered tools can help scale this oversight, flagging suspicious content for human review. Regular public awareness campaigns can educate job-seekers about legitimate recruitment channels, reducing the pool of potential victims.

    Legal recourse remains important, albeit challenging. While pursuing individual scammers is often impractical given their geographical dispersion and use of digital anonymity tools, selective prosecution of major offenders can serve as a deterrent. Collaboration with cybercrime units and job platforms can enhance the effectiveness of such actions.

    Perhaps most crucial is maintaining clear, consistent communication about official recruitment channels. Companies that establish themselves as transparent and accessible in their hiring practices build a form of reputational immunity against fraudsters. When candidates know exactly how a legitimate recruitment process should unfold—from application channels to interview procedures—they become more adept at spotting deviations.

    The Nestlé India case serves as a reminder that in the digital age, brand protection extends well beyond traditional copyright and trademark enforcement. It requires vigilant monitoring of how corporate identities are represented across an ever-expanding digital landscape. As recruitment increasingly migrates online—accelerated by pandemic-era shifts in working practices—the distinction between official corporate communications and sophisticated imitations becomes both more important and more difficult to maintain.

    For job-seekers navigating this uncertain terrain, caution remains the watchword. Any request for payment during recruitment processes should trigger immediate scepticism. Official company websites and verified social media accounts provide reliable reference points against which to verify job postings. And as the digital employment marketplace continues to evolve, perhaps the oldest advice remains the most pertinent: if an opportunity seems too good to be true, it probably is. HR Katha