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  • How to address medical equipment’ security flaws

    How to address medical equipment’ security flaws

    The adoption of connected medical devices, collectively called the Internet of Medical Things (IoMT), has transformed patient care. However, this technological advancement has also introduced cybersecurity challenges to safeguard patient safety and uphold organizational security.

    Securing IoMT: Prioritizing risks
    IoMT devices, ranging from infusion pumps to imaging systems, are often interconnected and communicate over networks, making them potential entry points for cyber threats. The unique nature of medical devices, often running on legacy systems with extended lifecycles, compounds the complexity of securing them.

    “Healthcare organizations are constantly battling to manage devices with high CVSS scores of 9.0 and above. We found 20% of OT and IoMT devices fall into this high-risk category. Of course, these CVSS scores are valuable. However, they are often relied on when prioritizing which ones to fix. Organizations are trying to “boil the ocean” when dealing with vulnerabilities,” Ty Greenhalgh, Industry Principal for Healthcare at Claroty, told Help Net Security.

    “To truly manage and prioritize risks, organizations need to look beyond technical scores and consider contextual risk factors that impact operations related to patient care. This can include identifying devices in critical care areas, legacy devices close to or past their end-of-life status, where any insecure communication protocols are, and how sensitive personal information is being stored,” Greenhalgh added.

    Security weaknesses in medical devices
    1. Legacy systems and outdated firmware
    A significant number of medical devices operate on outdated operating systems. Studies have shown that 14% of connected medical devices run on unsupported or end-of-life operating systems, with imaging devices like x-ray and MRI systems comprising 32% of these unsupported devices. This reliance on obsolete software renders them susceptible to known exploits.

    2. Default and weak authentication
    Alarmingly, 21% of medical devices are secured by weak or default credentials, which are often easily obtainable from online manuals. This oversight provides a gateway for attackers to infiltrate hospital networks.

    3. Unsegmented networks
    Approximately 22% of hospitals have devices that bridge guest and internal networks. Shockingly, 4% of surgical devices communicate over guest networks, exposing critical equipment to potential attacks from public access points.

    4. Lack of visibility and inventory management
    Many healthcare organizations lack a comprehensive inventory of their connected devices. This absence of visibility hampers effective monitoring and risk assessment, leaving numerous devices unmonitored and vulnerable.

    The cost of inaction
    1. Attacks
    The healthcare sector has become a prime target for ransomware attacks. In 2024, 92% of healthcare organizations experienced at least one cyberattack, with 69% reporting disruptions to patient care as a direct consequence.

    2. FDA warnings and device recalls
    In March 2019, the FDA issued warnings concerning cybersecurity vulnerabilities in Medtronic’s implantable cardiac devices. The identified flaws could have allowed unauthorized users to access and control these devices, posing severe risks to patient safety.

    3. Nation-state threats
    APTs have increasingly targeted healthcare infrastructures. These sophisticated attacks often aim to exfiltrate sensitive patient data or disrupt critical services, underscoring the necessity for robust defense mechanisms.

    Regulatory and compliance challenges
    1. FDA and medical device security regulations
    The FDA has emphasized the importance of cybersecurity in medical devices, issuing guidelines that urge manufacturers to incorporate security measures throughout the device lifecycle. Compliance with these guidelines is essential to ensure both patient safety and regulatory approval.

    2. HIPAA and IoMT
    The Health Insurance Portability and Accountability Act (HIPAA) mandates the protection of patient information. Medical devices that handle protected health information (PHI) must adhere to HIPAA’s stringent security requirements to prevent unauthorized access and data breaches.

    3. EU MDR and GDPR implications
    The European Union’s Medical Device Regulation (MDR) and General Data Protection Regulation (GDPR) impose strict standards on medical device security and data protection. Non-compliance can result in substantial fines and legal repercussions, making it imperative for organizations to align their practices with these regulations.

    Proactive engagement
    “For CISOs, the priority should be proactive engagement. First, implement real-time vulnerability tracking and ensure security patches can be deployed quickly without disrupting device functionality. Medical device security must be continuous—not just a checkpoint during development or regulatory submission. Second, regulatory alignment isn’t a one-time effort. The FDA now expects ongoing vulnerability monitoring, coordinated disclosure policies, and robust software patching strategies. Automating security processes—whether for SBOM (Software Bill of Materials) management, dependency tracking, or compliance reporting—reduces human error and improves response times. An SBOM is valuable not just for compliance but as a tool for tracking and mitigating vulnerabilities throughout a device’s lifecycle,” Ken Zalevsky, CEO of Vigilant Ops explained.

    “Finally, collaboration is essential. Medical device cybersecurity is a shared responsibility across manufacturers, healthcare providers, and regulators. Establishing clear, repeatable processes for assessing supplier risk and securing software supply chains will reduce exposure to threats like ransomware and zero-day exploits,” Zalevsky added.

    Risk mitigation strategies
    Building a medical device security framework:

    • Asset inventory and risk assessment: Conduct thorough inventories of all connected medical devices and perform regular risk assessments to identify and prioritize vulnerabilities.
    • Network segmentation and microsegmentation: Implement network segmentation to isolate medical devices from other critical systems, reducing the potential impact of a compromised device.
    • Zero trust architecture: Adopt a zero trust model, enforcing strict access controls and continuous verification for all devices and users within the network.

    Improving vendor security management:

    • Accountability for security updates: Establish clear agreements with device manufacturers, holding them responsible for timely security patches and updates.
    • Software Bill of Materials (SBOM): Require vendors to provide an SBOM, offering transparency into the components and software within each device to better assess potential vulnerabilities.

    Leveraging AI and threat intelligence:

    • Anomaly detection: Utilize artificial intelligence to monitor device behavior and detect anomalies that may indicate a security breach.
    • Threat intelligence sharing: Participate in information-sharing initiatives to stay informed about emerging threats and vulnerabilities.

    Incident response and resilience planning:

    • IoMT-specific response plans: Develop incident response plans tailored to medical device security incidents, ensuring rapid containment and mitigation.
    • Regular drills and simulations: Conduct tabletop exercises and simulations to prepare for potential cyber incidents, enhancing organizational readiness and response capabilities.

    “The rate at which digital transformation is onboarding new devices onto the network is outpacing organizations’ abilities to track where these assets are or how they’re performing. This can lead to underutilised assets that needlessly drain budgets. CISOs must improve their understanding of how assets interact with the network to identify areas of wasteful spending and pinpoint opportunities to optimise underutilised technology. To do this, they need to embrace a visibility first mindset and establish a robust asset management system. This is essential to maximise resources and minimise financial losses,” Greenhalgh explained

    “To aid this, security leaders must break down knowledge silos within their organizations. CISOs should review their current policies and engage knowledgeable stakeholders from across the organization. Clinical engineers, for instance, hold invaluable insights into the technologies behind medical devices, yet they are often excluded from asset management and network security discussions,” Greenhalgh concluded. Help Net Security

  • Revenue from the robotic radiotherapy market projected to reach USD 2.95B

    Revenue from the robotic radiotherapy market projected to reach USD 2.95B

    The global robotic radiotherapy market size is projected to grow at a CAGR of 11.6% from 2026 to 2032, according to Verified Market Research®. The report reveals that the market was valued at USD 1.23 billion in 2024 and is expected to reach USD 2.95 billion by the end of the forecast period.

    The robotic radiotherapy market is experiencing rapid growth due to increasing demand for non-invasive cancer treatments. Robotics and AI-driven technologies are transforming the field of oncology, enabling targeted tumor eradication while minimizing damage to surrounding healthy tissues. As healthcare facilities embrace automation, the market is set to expand, offering improved treatment efficiency and accuracy.

    Key market drivers
    Rising cancer incidence driving demand for precision treatment: The rising global incidence of cancer is driving the desire for sophisticated treatment options, with robotic radiation becoming a favored approach. Conventional radiation therapy frequently suffers from imprecision, resulting in unintended harm to healthy tissues. Robotic radiotherapy, combined with artificial intelligence and motion-tracking technology, increases precision, decreases treatment duration, and boosts patient results. With the increasing incidence of cancer, healthcare providers and oncology centers are diligently investing in these technologies to enhance care delivery.

    Advancements in AI and machine learning in radiation therapy: The amalgamation of artificial intelligence (AI) and machine learning (ML) is transforming robotic radiotherapy through real-time tumor tracking, automated treatment planning, and adaptive radiation dosage administration. These technologies augment accuracy, reduce errors, and promote efficiency in cancer therapy. Prominent medical device manufacturers are significantly spending in research and development to integrate AI-driven analytics, hence accelerating market acceptance. As healthcare organizations pursue automation and efficiency, AI-driven robotic radiotherapy is emerging as an industry standard.

    Growing preference for non-invasive cancer treatment modalities: The transition to non-invasive cancer therapies is hastening the implementation of robotic radiation systems. In contrast to traditional surgery, robotic radiation provides a non-invasive option that decreases recovery duration, mitigates surgical complications, and enhances patient comfort. The demand for outpatient cancer therapies is increasing, hence intensifying the necessity for robotic solutions. As healthcare institutions emphasize patient-centered care and operational efficiency, global investments in robotic radiotherapy technology are anticipated to increase significantly.

    Market restraints hindering the market growth
    High capital investment and operational costs: Notwithstanding its technological benefits, robotic radiotherapy necessitates considerable financial commitment, constraining its adoption by small and medium-sized healthcare institutions. The expenses associated with acquiring, installing, and sustaining robotic systems are considerably greater than those for traditional radiation therapy apparatus. Moreover, continuous maintenance, software enhancements, and specialized training for healthcare personnel contribute to operational costs. These budgetary limitations present a significant obstacle to extensive market penetration.

    Stringent regulatory approvals slowing market growth: The regulatory intricacies associated with robotic radiotherapy systems pose a considerable obstacle for manufacturers and healthcare organizations. Rigorous approval procedures enforced by regulatory agencies including the FDA, EMA, and various regional health authorities impede product commercialization. Adherence to safety and efficacy criteria necessitates comprehensive clinical trials, hence prolonging the time-to-market for novel developments. This legislative impediment hinders the swift implementation of robotic radiotherapy technology, affecting total market growth.

    Limited availability of skilled healthcare professionals: The effective execution of robotic radiotherapy depends on proficient specialists, such as oncologists, radiation therapists, and medical physicists, who are trained in robotic-assisted treatment planning and implementation. Nonetheless, a deficiency of skilled professionals continues to pose a significant barrier, especially in developing countries. The deficiency in proficiency regarding modern robotic systems may result in operational inefficiencies and impede adoption. Addressing this skill gap through targeted training programs and certifications is crucial for market expansion.

    Geographical dominance:
    North America dominates the robotic radiotherapy market with advanced healthcare infrastructure

    North America dominates the Robotic Radiotherapy Market, propelled by robust healthcare infrastructure, significant adoption of AI-enhanced radiation therapy, and considerable investments in cancer treatment technology. The United States excels owing to advantageous payment rules, substantial research and development in robotic oncology, and an increasing incidence of cancer. Simultaneously, the Asia-Pacific region is seeing swift expansion, driven by rising healthcare expenditures and enhanced access to sophisticated radiation technologies. Verified Market Research

  • Stephen Curry will likely be the first player to score 4,000 3-pointers in his career

    Stephen Curry will likely be the first player to score 4,000 3-pointers in his career

    The NBA’s all-time leader in 3-pointers made enters Thursday just two triples shy of the milestone.

    When the Warriors host the Kings on Thursday (10 ET, TNT/TruTV/Max), Stephen Curry’s latest shooting milestone will be within reach — needing only two 3-pointers to become the first player in NBA history to reach 4,000 career 3-pointers made.

    Curry became the all-time leader in 3-pointers made on Dec. 14, 2021, when he splashed his 2,974th career triple to break the mark previously held by Ray Allen.

    It’s been 1,180 days since that night at Madison Square Garden. Curry played in 221 games and made another 1,012 3-pointers since then, putting him on the precipice of starting his own shooting club.

    Curry was the first player to reach 3,000 career 3-pointers made and has since been joined by James Harden (3,117). While Damian Lillard (2,785) and former teammate Klay Thompson (2,657) are approaching 3,000 as well, Curry is alone as he nears 4,000.

    The road to this milestone moment began in 2009 when the Warriors selected Curry with the seventh overall pick in the Draft. As a rookie, Curry finished 10th in 3-pointers made with 166. It would be his lowest ranking in all but two seasons in his 16-year career — and both of those were cut short due to injuries.

    Curry has led the NBA in total 3-pointers made in eight of his 16 seasons, including his record 402 3-pointers in 2015-16, when he became the first unanimous Kia MVP. Curry has more seasons with 300+ 3-pointers made (five) than all other players in the NBA combined (James Harden and Thompson have the only other two).

    Harden and Thompson also rank second to Curry in games with at least five and 10 3-pointers made, respectively.

    Curry’s 388 games with five-plus 3-pointers made is one more than second and third place combined (387 by Harden and Damian Lillard). Meanwhile, Curry’s 26 games with 10-plus 3-pointers made is more than the next five players combined.

    Curry has 14 games in his career with 11 or more 3-pointers, including one this season (Feb. 27) when he splashed a dozen 3-pointers in a road win vs. the Magic.

    During that game against Orlando, Curry hit his longest shot of the season — a 51-footer from beyond half court to beat the halftime buzzer. The shot gave Curry 21 points at the half, which he followed with a 35-point second half to finish with 56 points — the fourth-highest scoring game of his career.

    As the shot chart above illustrates, Curry is not afraid of taking shots from beyond half court and risking damage to his shooting percentage. Over his career, Curry has hit six backcourt shots in 113 attempts (5.3%), while still ranking fourth in career 3-point percentage (42.4%) among 161 players with at least 1,000 3-pointers made.

    “He was due for one of those,” Warriors coach Steve Kerr said. “One of the many things I love about Steph, he always shoots the half-court shots, he doesn’t care about his percentage. He’s had so many the last couple years that were right there and as soon as he let it go I said that’s in. I just felt it.”

    Consistency is a key factor in Curry’s road to 4,000 career made 3-pointers. While all shooters go through slumps, Curry has never played three consecutive games without making at least one 3-pointer.

    Curry has made at least one 3-pointer in 967 of his 1,010 career games. That 95.7% rate ranks first all-time among players that have played at least 50 games. Only 186 players in NBA history have ever played in 967 games, let alone have that many games with a 3-pointer.

    Curry not only holds the record for most consecutive games with at least one 3-pointer made (268 games over five seasons from 2018-2023), he also owns the second-longest streak (157 games, 2014-2016).

    All of this adds up to a shooting resume unlike any the game has ever seen. And with two more 3s, Curry will add another accolade to the list. NBA

  • A review of NBA player Junior Bridgeman’s business ventures and the way he built a $1.4B empire

    A review of NBA player Junior Bridgeman’s business ventures and the way he built a $1.4B empire

    Billionaire entrepreneur and ex-NBA player Junior Bridgeman died after suffering a medical emergency at a public event on Tuesday. He was 71.

    Bridgeman played in the NBA for 12 years, from 1975 to 1987, during which he was a key player for the Milwaukee Bucks and the Los Angeles Clippers.

    In response to his passing, the Milwaukee Bucks issued a statement, saying, “We are shocked and saddened by the tragic passing of Bucks legend and owner Junior Bridgeman.”

    “Junior’s retired No. 2 jersey hangs in Fiserv Forum, serving as a constant remembrance of his outstanding play on the court and his impact on the Bucks’ success. His hard work and perseverance led him to become one of the nation’s top business leaders and, last September, Junior’s professional life came full circle when he returned to the Bucks family as an owner. His memory will always be an inspiration to the Bucks organization.”

    Junior Bridgeman’s entrepreneurial journey –
    Bridgeman began investing in Wendy’s franchises during his NBA career. Upon retiring from professional basketball, he became the owner and CEO of Bridgeman Foods, overseeing the operation of over 450 Wendy’s and Chili’s restaurants across 20 states until 2016, WDRB reported.

    He also served as an independent bottler for Coca-Cola. Additionally, Bridgeman’s family acquired Ebony and Jet magazines. He was also a co-owner of the Valhalla Golf Club in Louisville.

    In September 2024, Bridgeman made a significant move by purchasing a 10% stake in the Milwaukee Bucks, a deal that valued the franchise at $4 billion.

    Bridgeman served as Chairman of the University of Louisville’s Board of Trustees from 2003 to 2005 and briefly returned to the board in 2016. He also held positions on several boards, including Fifth Third Bank, the Louisville Free Public Library, West End School, and the Crusade for Children Foundation. Additionally, he co-chaired the capital campaign for the African American Heritage Foundation.

    Bridgeman was also a part of the original board of the Louisville Arena Authority, which played an important role in securing financing for KFC Yum! Center.

    Junior Bridgeman’s net worth –
    While Bridgeman earned around $350,000 a year during his NBA career, his business ventures propelled his wealth to an estimated net worth of $1.4 billion, according to Forbes. His financial success made him one of the wealthiest former athletes in the world. Hindustan Times

  • Rohit Sharma talks his odds of starring in the 2027 ICC Men’s Cricket World Cup

    Rohit Sharma talks his odds of starring in the 2027 ICC Men’s Cricket World Cup

    India captain Rohit Sharma says he is keeping all his options open when it comes to his future playing career – although he added that he cannot commit to being part of the next ICC Men’s Cricket World Cup in 2027.

    “It’s very hard to say that right now,” he said on the prospect of taking part in the showcase in two years’ time, “but I’m keeping all my options open. I want to see how well I’m playing.

    “Right now, I’m playing really, really well, and I’m enjoying everything I’m doing with this team, and the team is enjoying my company as well, which is nice.

    “I can’t really say 2027, because it’s too far, but I’m keeping all my options open.”

    Having led India to victory in the ICC Men’s Champions Trophy 2025 – and been named Player of the Match in the final – Rohit had told a press conference that rumours that he was planning to retire were unfounded.

    He also elaborated on what it is about the current India squad that keeps him wanting to be part of it, despite his 38th birthday approaching next month.

    “As long as I’m enjoying the sport, I’m enjoying playing the game, doing what I’m doing for this team, I will continue to play,” he said.

    “It is something that really makes me happy. There are a lot of things involved, there’s so much pride, and the way this team is playing, I don’t want to leave this team.

    “The way we are playing at this point in time, there is so much joy, so much fun to play with all of them.” ICC-Cricket

  • Sunil Gavaskar ends debate over “Unfair Advantage” in the CT 2025, stating “England Didn’t Win…”

    Sunil Gavaskar ends debate over “Unfair Advantage” in the CT 2025, stating “England Didn’t Win…”

    Legendary Indian cricket team batter Sunil Gavaskar ended the debate over India enjoying any kind of ‘unfair advantage’ during their Champions Trophy 2025 campaign. India played all of their matches – including the final – in Dubai after their government decided to not send the national side to Pakistan due to political tensions. As a result, several ex-cricketers as well as current players pointed out that it was a huge advantage for Rohit Sharma and Co as they were aware of their fixtures and they did not have to travel to other venues. However, Gavaskar completely rubbished such claims after India’s win over New Zealand in the final and even namedropped the England cricket team in his explanation.

    “Yes, there will be the carpers who talked about the advantage India had playing only at one venue and not having to travel between matches. However, that was decided by the ICC much before the tournament started, and any negative comment about that should have happened before the tournament’s first ball was bowled. And if ‘home advantage’ is the reason India won, then how come England, from where most of the whingers were, did not win ICC trophies till 2019 despite hosting it about half a dozen times earlier?” Gavaskar wrote in his column for Sportstar.

    The legendary cricketer went on to praise skipper Rohit Sharma and pointed out that the well-balanced team was the main reason behind India’s triumph.

    “India won simply because it had a well-balanced team, and at different times in the tournament, different players played a game-changing role in the team’s win. Above all, there was the captaincy of Rohit Sharma, who, in winning two ICC titles as captain, has joined the incomparable MS Dhoni in winning multiple titles as skipper of the Indian cricket team. Rohit also squashed rumours about his impending retirement, saying he has not decided to retire from the format,” he added. Sports.NDTV

  • JioStar will shut down specialty channels on March 15

    JioStar will shut down specialty channels on March 15

    Reliance- and Disney-owned broadcaster JioStar will down the shutters on several of its niche channels and two underperforming Odia-language channels on 15 March 2025 (Saturday), exactly two years after another such series of launches and closures on 15 March 2023. These are Comedy Central, MTV Beats, Vh1 and Star Life (previously Fox Life) in both SD and HD feeds, as well as the SD-only Bindass and Colors Odia — plus the HD feed of the struggling Odia channel Star Kiran, whose SD version will continue — totalling 11 channels in all. Many of these channels, especially those run by the pre-merger Viacom18 like Vh1 and Comedy Central, were on air for a decade or two, and their closure will be acutely felt by large swathes of urban Indians who grew up with them.

    While this was never explicitly announced, these channels were excluded from JioStar’s new RIO (Reference Interconnect Offer) document on 13 February 2025, which also stated the launch of many new regional Star Sports 2-branded channels that replace the existing Sports18 channels. Therefore it was a given that they would be shuttered on 15 March, and indeed on 1 March these channels started showing scrolls that they would be discontinued on that day. MTV Beats, Vh1 and Comedy Central later ran campaigns on TV and social media informing viewers of their impending closure and celebrating their special moments.

    However, many other niche channels have been spared from closure for the time being, including Colors Infinity, Star Movies, Star Movies Select, Nat Geo, Nat Geo Wild, History TV18, Disney International HD, MTV and all the kids’ channels, which use the Disney Channel, Hungama and Nick brands. Even so, this may not be the last round of closures from JioStar, because several other channels were flagged as required to be sold or closed by the Competition Commission of India (CCI) in October 2024. The fate of those channels — namely Jalsha Movies (Bengali), Colors Marathi, Colors Super (Kannada), Hungama and Super Hungama — hangs in the balance, though no decision has been taken thus far.

    Why are so many longstanding JioStar channels being closed?
    As crores of Indians, especially youth, have moved to streaming services like JioStar’s own JioHotstar (which replaced Disney+ Hotstar and JioCinema on 14 February) and the music streaming platform JioSaavn — in addition to competitors like YouTube, Netflix, Amazon Prime Video, SonyLIV, Amazon MX Player and Spotify — JioStar has needed to change its broadcast and streaming strategy drastically. As a result, JioStar no longer finds it sustainable to keep running these channels in genres like English GEC, music and lifestyle, even though it continues to have a smaller presence in these and other niche genres.

    Moreover it has been struggling badly in Odia compared to other regional languages, with both Star Kiran (launched in 2022) and the 23-year-old Colors Odia failing to attract audiences. However, only Star Kiran’s HD feed is being axed while the SD feed survives, which will remain its only Odia GEC (general entertainment channel) going forward, since Colors Odia is being closed as well. These changes are a sign of JioStar’s aggressive shift towards launching more sports channels and closing niche and underperforming channels, as it leans heavily on ad revenue from sports and particularly cricket properties — including the IPL, WPL and ICC and BCCI events — to recoup billions of dollars’ worth of investments in global cricket rights.

    Below is a table that lists all the channels that will be closed on 15 March 2025, followed by a comprehensive table of all JioStar channels — including History TV18, which was technically not run by the pre-merger Viacom18 — after these closures and the launches of the new Star Sports channels.

    Over the next few pages we examine how these niche channels’ closures are an irreparable loss to the Indian TV landscape in the 2020s and beyond, especially with the loss of brands as iconic as Vh1, Bindass and Comedy Central in the youth sector — much like Channel V and Star World in years past — as well as JioStar’s failures in Odisha with both Colors Odia and Star Kiran HD. DreamDTH

  • Jumpcut Media is acquired by Cinelytic to fill a vital decision-making void in the entertainment sector

    Jumpcut Media is acquired by Cinelytic to fill a vital decision-making void in the entertainment sector

    Cinelytic, the premier AI-powered content intelligence platform for the global entertainment industry, today announced its acquisition of Jumpcut Media, a leading provider of AI-driven IP management and audience analysis tools. The acquisition further cements Cinelytic’s position as the entertainment industry’s most comprehensive solution for optimizing decision-making and productivity across the entire content lifecycle.

    “With the addition of Jumpcut’s powerful technology, Cinelytic tools become an even more essential tool for studios, producers, and executives looking to make strategic, well-informed content decisions,” said Tobias Queisser, Co-founder & CEO of Cinelytic. “We recognize the challenges studio executives are facing today, from budget constraints to navigating evolving market dynamics. Our AI solutions provide the critical business insights and productivity tools needed – without impacting the creative process. Cinelytic sees AI as a utility that closes the gap between business strategy and creative vision, ensuring that great storytelling reaches its full potential.”

    By integrating Jumpcut’s proprietary technology—including its industry-adopted ScriptSense and SocialSense platforms—Cinelytic enhances its ability to provide entertainment professionals with unparalleled insights into content development, audience alignment, and market potential in real-time. Used by over 400 studios and agencies in the past year alone, Jumpcut’s AI-powered workflow tools have rapidly become a trusted resource for creative teams managing high volumes of scripts, books, treatments, and industry data.

    Jumpcut Founder and CEO Kartik Hosanagar added: “We are thrilled about the potential this combination unlocks and are excited to take our products to the next level. Our mission has always been to help creative execs discover and de-risk bold and creative ideas. Jumpcut Co-founder Dilip Rajan continued: “By joining forces with Cinelytic, we are reinforcing the notion that AI should support creativity through better business intelligence and productivity.”

    Jumpcut’s ScriptSense platform will be seamlessly integrated into the Cinelytic ecosystem, allowing users to efficiently manage and evaluate IP, including film/TV scripts and books at scale. The system’s AI-powered capabilities enable creative professionals to better manage submissions, run coverage, version comparison, production breakdowns and surface valuable contextual insights—all within a secure and collaborative interface.

    By empowering decision-makers with the instant foresight they need, Cinelytic is enabling the industry to take more better-informed risks, invest in more projects, and ultimately create additional opportunities for creatives. PR Newswire

  • By 2029, OTT business messaging revenue will increase by $9.8B worldwide

    By 2029, OTT business messaging revenue will increase by $9.8B worldwide

    Global revenue from over the top (OTT) business messaging will increase from $3.6 billion in 2025 to $9.8 billion in 2029, according to Juniper Research.

    This sizeable growth of 265% will be driven by WhatsApp’s transition to a per message pricing model.

    WhatsApp is the largest OTT messaging application in the world, with more than 2 billion users globally, and exhibits even greater dominance in the OTT business messaging market. Therefore, the changes to WhatsApp’s pricing model will have an outsized impact on how vendors monetise OTT business messaging.

    WhatsApp’s New Model to Boost OTT Business Messaging Adoption
    The report revealed that enterprises found WhatsApp’s ‘conversational pricing’ model to be unnecessarily complex. The conversational pricing model charged enterprises for a 24-hour chat window, rather than by messages sent. This confused many enterprises considering adopting WhatsApp as a business messaging channel.

    WhatsApp’s return to a per message model, which enterprises are familiar with, will enable WhatsApp to further grow its market share in the business messaging market over the next four years, with enterprise users able to better gauge their return on investment. Therefore, WhatsApp’s change in pricing is expected to significantly boost adoption of WhatsApp business messaging.

    Research author Alex Webb remarked: “To capitalise on this growth, communications platforms must focus on providing management services for key features such as product catalogues and click-to-chat ads. These services will ensure that enterprises have a single management platform for all their WhatsApp use cases; simplifying the addition of features such as click-to-chat ads into their messaging strategies.” Juniper Research

  • Netflix India excessively contaminates the OTT space

    Netflix India excessively contaminates the OTT space

    Netflix India yesterday posted an image on its X account featuring a collage of Ajith Kumar’s burst-out face in Vidaamuyarchi alongside Vijay’s burst-out face in Leo, which has now gone viral on social media.

    After this post, many Vijay fans on social media started commenting on the post, saying, “Don’t compare Vidaamuyarchi with Leo. Leo is a classic, and Vidaamuyarchi is scrap.”

    Even though Netflix India is just posting such things for social media engagement, it is resulting in abusive trolls and toxic fan fights.

    Netizens argue that Netflix India and other OTT platforms should stop posting such content. Such posts and content, despite being entertaining, are considered a trigger point for fan fights, and these are becoming a major reason for such conflicts, say critics.

    However, after several criticisms were raised, it remains to be seen whether Netflix India will stop posting such content in the future. M9.News