Sport 24, the in-flight and on-ship entertainment service owned by international sports agency IMG, has added to its extensive soccer rights stable by striking a deal for the upcoming FIFA Club World Cup (CWC).
The 32-team tournament, taking place across 12 US venues between June 14 and July 13, will be aired to flight and ship passengers (on a wide range of cruise and air lines), through a sub-licensing deal between IMG and DAZN. The latter global sports streaming service holds worldwide CWC rights through a deal unveiled late last year.
Through a tie-up announced today, Sport 24 will cover over 55 matches and 115 hours of coverage from the CWC (which in total contains 63 games).
The deal extends across the range of airlines and cruise lines with Sport 24 as an entertainment option – this list includes Etihad Airways, Emirates, Turkish Airlines, Singapore Airlines, Cathay Pacific, Carnival Group, Royal Caribbean, Celebrity, Norwegian Cruise Line, and Fred Olsen.
This comes quickly after an agreement unveiled earlier this week for Sport 24 to also cover the upcoming UEFA Women’s European Championships national team soccer tournament (taking place in Switzerland in July).
Other live sport to be shown by Sport 24 over the coming months include tennis’ Wimbledon grand slam from London, golf’s The Open, as well as motor racing’s iconic Formula 1.
The channel is produced from the IMG studio facilities near London, UK.
In March, meanwhile, Sport 24 added the 2026 FIFA World Cup to its rights stable, in what will be the fourth consecutive World Cup to be aired by the service.
This year’s Club World Cup is a revamped property, featuring 32 teams, up from below 10 in previous editions. The new format will take place once every four years.
Over recent weeks and months, DAZN has been unveiling significant numbers of sub-licensing deals. Sportcal