Vodafone Idea (Vi) opened over 100 new flagship stores in metro and Tier-1 cities in the last six months, expanding its physical retail footprint to over 2,500 Vi stores and Mini stores across 600 cities.
Vi Stores, operated directly by the company, serve as flagship customer experience centres. November Vi has opened more such stores in Delhi-NCR, Mumbai, Chennai, Bengaluru, Hyderabad, Pune, Ahmedabad, and Kolkata. Additional outlets have been launched in multiple cities in Gujarat, Maharashtra, Tamil Nadu, Kerala, Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, and Punjab. Vi now boasts over 500 flagship stores nationwide.
The rest of the 2,000 Vi Mini Stores are partner-run outlets in Tier-2 and Tier-3 cities. Together, the stores employ more than 9,000 people directly and indirectly. The company supports new partners with set-up and operational guidance. Retail stores serve over 50,000 customers, while a large share of its customers resolve issues via the Vi App.
Stating that the focus on customer experience is delivering results, Vi said there has been consistent growth in the retail post-paid segment, possibly driven by its in-store service experience and sharper value propositions. Further, latest data from the Telecom Regulatory Authority of India (TRAI) shows that Vi recorded its lowest customer churn in February 2025, post merger of Vodafone and Idea Cellular. The Hindu BusinessLine