YouTube, owned by Google has seen a major shift in viewing habits, with TVs surpassing mobile as the primary screen for U.S. users as of December 2024, according to CEO Neal Mohan.
In his annual blog post, Mohan revealed that over 1 billion hours of YouTube content are watched on TVs daily, cementing its place as the top streaming platform by watch time in the U.S. for two years, per Nielsen data. Beyond entertainment, YouTube has become a key player in news and podcasts, with 45 million viewers tuning in for Election Day coverage.
Meanwhile, YouTube TV now has 8 million subscribers, and YouTube Music & Premium have surpassed 100 million subscribers. Looking ahead, Google is integrating AI deeper into YouTube, with Dream Screen and Dream Track enhancing content creation. The company also plans to integrate Google’s Veo 2 AI to further expand creative tools in 2025. GuruFocus